Branding and Identity
Branding is the process of creating a strong, positive perception of a company, its products or services in the customer’s mind by combining such elements as logo, design, mission statement.
A strong brand architecture will harness economies of scale.
Brand architecture is a challenge that comes with success. Without a coherent brand architecture, you are lost, you spend money marketing brands that don’t reinforce one another, you create runts, and your marketing efforts get bogged down by costs and complexities. It’s simple: You’re not harnessing “brand equity” and it’s time-consuming, expensive and inefficient.
DigiWizard can help you explore your brand architecture. We will help your business look professional, and we’ll also work with your company (or companies) on creating an effective brand architecture strategy to make your brand consistent and recognizable across all channels.
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